Location: Anywhere in Germany, Home Office

Remuneration: An excellent salary and benefits package commensurate with the importance of the position

Job Description

Established in London in 2000 our client employs the very highest standards found in tea production today.

Enjoyed in select establishments worldwide, including 5-star hotels, award-winning restaurants, cultural venues and stately homes, the company’s products can also be found in leading retail outlets and are sold globally online.

With its headquarters in London, it is supported by a growing network of distribution partners and international offices, including those in Russia, USA, Switzerland, UAE, India, Singapore, Germany, Poland, and the Netherlands.

To support its long-term, ambitious growth plans our client is now looking to expand its presence in the German market and is now seeking a successful, ambitious, and results-driven,


Scope of role:

This is a key sales role within the company encompassing both Account Management of existing clients and New Business Development within the German Luxury HoReCa Market, with the main emphasis on the hotel industry.

The Sales Manager will be expected to deliver a set of pre-agreed quarterly and annual objectives as well as delivering the annual German sales budget.

This is a great opportunity for an ultra-client-focused and highly driven sales individual to join the company and further develop their sales career within one of the world’s leading luxury tea brands.

Professional Skills & Experience:

  • You will bring extensive experience in Business Development or Account Management in Luxury HoReCa, or you will have sold a premium product into Luxury 5-star Hospitality.
  • Live contacts with Food & Beverage Managers within the Luxury Hotel segment in Germany is highly desirable.
  • Relevant experience working for a Luxury ‘FMCG’ Brand would be a distinct advantage.
  • Experience in managing tenders and negotiating contracts is beneficial.
  • Strong communication skills and IT fluency.
  • Ability to work under pressure and multi-task.
  • Excellent organisational skills and ability to manage budgets.
  • The ability to flourish in all environments, be proactive and be a self-starter is essential.
  • Comfortable operating internally with Senior Management & externally with GMs/Directors/Business Owners.
  • Proficient in Word, Excel, Outlook, and PowerPoint.
  • Native German speaker preferred, with good English skills.
  • Willing to travel.
  • Home Office and occasionally to the office in Hamburg.

Personal Attributes:

  • The candidate must believe wholeheartedly in the mission “To restore the glory of tea.”
  • The company is a registered charity with a significant proportion of its profits going into a Foundation.
  • Candidates will need to have the demonstrable ability to embrace the dual purposes of a highly commercial operation and the company’s charitable status.
  • You should be a Team Player who is prepared to be flexible to deliver the company goals.
  • Impeccable personal integrity, with genuine humility combined with a huge drive.
  • Respectful nature who will seamlessly integrate into the team.

Key Accountabilities:

  • Develop the existing German business through a range gap filling, client engagement, promotional support, and brand activation.
  • New Business Development through all sales channels, with a particular focus on a designated list of luxury hotel, corporate and gifting opportunities, targeting Germany initially.
  • Delivering a targeted list of new, profitable 5-Star HoReCa Clients is essential.
  • Develop smart contact strategies utilising LinkedIn, email, Zoom/Teams and (IPM) In-person meetings. research prospective customers to identify key stakeholders.
  • Ensure you have an up-to-date sales prospect pipeline on HubSpot CRM.
  • Ensure you plan customer meetings and sales calls with designated prospects in advance and keep track of your movements on the relevant calendar/tracker.
  • Develop best-in-class Proposals & Presentations for existing & prospective customers using the company's own templated PowerPoint Presentations.
  • Complete the weekly sales report and share with the management.
  • Maintain accurate business records on HubSpot CRM and complete a detailed monthly sales report, sending it to the Director at the end of each month.
  • Deliver all personal business objectives & tasks set by the Director.
  • Strictly implement the company’s approved trade terms and policies including pricing, delivery, payments, and promotions and marketing support. 
  • Represent the company at conferences, meetings, and industry trade events as required

Interested and want to hear more?

Please call us directly for a confidential conversation by ringing Martin Hamilton at 0049-151-4611-6541 or mail him at or simply apply using the above job application button. 

GDPR: Data Protection and Privacy

Standley Associates Executive Search is committed to looking after your privacy and keeping your data safe, and as such we have updated our privacy notice to explain how we collect store and use your data.

We will not share your data with any third parties, and if you wish to exercise any of your rights to access, change or erase personal information please email us at or by return.